Working with our friends at Dandy, we wrote the MLA’s (Museums, Libraries and Archives) annual review. Devising the page plan and interviewing members of staff, we gave the articles a punchy, lively feel, ensuring the brochure was accessible and interesting.
The key was to go beneath the cold facts, focus on people and their experiences and clearly demonstrate how the MLA is empowering those working in the sector.
Filed under: articles, brochures, editing, interviewing, tone of voice development, public sector