This was a lovely project to work on, and it was great to create a tone of voice that reflected the farm’s hands-on approach – that making-learning-fun attitude. This project landed us a Nottingham Creative Business Award and, more importantly, helped the farm create some fabulous PR.
Working with Dandy, we wrote the Nano What? website and posters and edited school workbooks. Thousands of people turned out across the East Midlands and the whole thing was a huge success.
It was really a job of two halves: the first writing an inspiring introduction section to the university and student life, and the second presenting the courses in a clear, simple way. We also wrote the undergraduate prospectus for the University of Hertfordshire.
We interviewed scientists, collated the information and presented it in a logical narrative that’s now used to attract greater funding from companies and research councils. This was another successful Dandy project.
The key was to go beneath the cold facts, focus on people and their experiences and clearly demonstrate how the MLA is empowering those working in the sector.
